Branded Beauty

Branding for the New Evangelization

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"To this end, it is more necessary than ever for all the faithful to move from a faith of habit, sustained perhaps by social context alone, to a faith which is conscious and personally lived. The renewal of faith will always be the best way to lead others to the Truth that is Christ."

St. John Paul II


The world is full of people that think faith is irrelevant.

That we are a society that no longer needs God.

They are wrong.

Our lives are a precious opportunity to show the world how life can be transformed in Christ.

So here's an idea --

what if we let Christ transform us,

and then let that transform our businesses?

What would the world look like then?

Branded Beauty is a course for Catholics interested in or currently sharing their gifts through entrepreneurship or private ministry and ultimately changing the world.

This course will teach you to pinpoint your gifts within your work and determine who you are called to serve with those gifts, as well as teaching you how to leverage your branding to reach those people, wherever they may be, with your own brand of evangelization.

This course is for any Catholic small business owner, blogger, maker, or ministry leader who desires to strengthen the intentionality of their work and really make a difference in the lives of the people they serve.

This course will help you shift your focus off your own needs and desires for your business on to the tremendous potential your business has to be the hands and feet of Jesus in the world. Whether you are a contractor, lifestyle blogger, or artisan soap maker, you will work together with the Holy Spirit to see your work in a new and empowering way and communicate that vision to your potential clients.

What is "branding" anyway? Isn't it just a logo? How is THAT going to change the world?

"Branding" is the whole experience of interacting with your brand. Sure, that does include your logo, but it also includes your website, your products, your marketing, your customer service, your social media choices, and the images that represent your work. It is the core of your business: the standards that help you to make effective decisions and meet your goals.


In a nutshell, "branding" is the #1 tool you have to resonate with the right people and connect in a way that plants seeds, changes hearts, and brings customers back.

Like the spiritual life, branding doesn't work if you just "see what happens."

Intentionality is the key to growth,

whether you are growing your humility or your email list.

Is this class for you? Here's a quick quiz:

Do you wonder what the connection is between your business and your faith?

Do you feel like mixing faith and business is kind of sketchy?

Do you struggle to face people that think "faith based" should mean free?

Do you long for real and authentic connection with the people you serve without pressure to “sell” to them?

Does it feel overwhelming to figure out when, where, and how to market your work, especially to faith filled audiences?

Do you want to gain clarity and simplify your business so you can figure out where and how to best spend your time to better live your vocation?

Are you tired of having a haphazard (at best) marketing plan that doesn’t connect you with the right people?

If the answer to any of these questions is “yes”

this class is not just for you, it is PERFECT for you.


Together we are going to go through all these questions and figure out how to help you be faithful + effective without the overwhelm.

Through a mix of

- videos

- guided meditations

- pep talks

- live coachings

- our private Facebook group

This course will help you change the way you see your work and get in touch with what makes your brand the perfect realization of the gifts God has given YOU.

Your Instructor

Jill Simons
Jill Simons

Jill is the Owner and Creative Director at Pink Salt Riot: a fresh, bohemian accessories brand for Catholic women. Before starting PSR she worked extensively in the handmade industry, learning about presentation by working with boutique brands, and learning the theology behind it all at her alma mater, Benedictine College. She is a work from home mom to a pair of toddlers whose brand experience can best be described as "giggly chaos."


What makes this course any different than the million other branding courses online?


1. Jesus (basically THE BIGGEST plus ever) and

2. content tailored to help you get back on track over and over again.

You know about the spiritual life.

You decide to be a good Christian, make a plan to do it and follow through perfectly, right?

HA. No.

There is so much to learn for business development from spiritual development. Running a good business is a daily decision, just like a life of faith.

So this course was created to help you, day after day.

It includes tons of helpful meditations, pep talks, and more that will help you in a month, six months, or a year if you are struggling to recapture the joy and purpose you once found in your brand.

This class isn't just one and done.

It will be with you for the long haul.

Course Curriculum

Frequently Asked Questions

Branded Beauty sounds pretty girly. Is this a girl class?
Nope, not just a girl class, but it is on the feminine side! When I use the word beauty I am talking about the Truth. For a lot of brands (especially brands with women at the helm) that does translate into actual prettiness, but all in all this class is geared towards creating a brand that communicates beauty primarily by communicating the truth. I also chose the name "Branded Beauty" to speak to the necessity of excellence in branding as an evangelical brand. It is not enough to be a "Catholic brand" and expect success, just as it is not enough to call yourself a Christian and expect St. Peter to meet you with open arms. Capturing beauty/truth in your branding is a large part of putting your best into the work God has given you to do. All that said, I am a woman, and I think this class will likely be the best fit for other women business owners.
I run a secular business. Does my business have to be explicitly Catholic to benefit from this class?
NO. Not at all. This class is absolutely perfect for ANY Catholic trying to build a meaningful and service focused brand. And that said, this course is not exclusive to Catholics either. Any follower of Christ will find tons of actionable, Scripture based content that will help them spread the faith through their work. We will use insights from the Popes, saints, and other Catholic sources, but one does not have to Catholic to recognize the wisdom inherent to them. This course does not deal with specific Catholic theology or doctrine in any way.
How long will enrollment be open?
I am not here to play games. This is not one of those gun to your head, decide by midnight or the offer goes away forever kind of things. However I do believe that a huge part of the value of the course comes from the interaction with classmates in the Facebook group who can offer support, feedback, and encouragement, which is why I offer the course at a significant discount during cohort sign ups. The course will always be available, however, but at a much high price point. If you miss the sign up week you can still purchase the course, but for 50-75% more.
When does the course start and finish?
There will be a cohort of this course beginning April 30, 2018 and ending in mid June, but you will have immediate access to the course and can also choose to work at your own pace. You will have unlimited access to this course forever, so you will also have access to any future updates or revisions at no additional cost.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.
$97 is a lot of money. Is it worth it?
As a business owner I know that every penny counts. But I also know that time is money, and if this class saves you just 5 hours of leg work piecing together your own branding plan (which is probably what you’ve already been trying to do) or helps you connect with just 5 new customers (at only $20 per customer) who resonate with your message you will have more than made your money back. If you follow through on the class and do all the exercises you can expect a fundamental shift in how you think about your work that allows you to better prioritize, strategize, and serve the people that use your services and ultimately that can translate into happier customers, more sales, and the increased freedom (in the truest sense) that comes from commitment to a focused mission. When I think about my early years as a business owner I would have been happy to pay a lot more than $97 to help get clear on these business essentials that become the foundation of everything you do. If finances are an issue I encourage you to sign up for our email list to be notified when the next cohort starts (once every few months), which often coincides with a course discount.

We have the fullness of beauty + truth in our faith.

So here's the question - how will anyone know?

What will YOU do to share the beauty of the Gospel?

If you want to gain new purpose and perspective in your business to better fulfill your mission, this course is for you.

We can't wait to have you join us!

"Our own time, then, must be increasingly marked by new hearing of God’s word and a new evangelization. Recovering the centrality of the divine word in the Christian life leads us to appreciate anew the deepest meaning of the forceful appeal of Pope John Paul II: to pursue the mission ad gentes and vigorously to embark upon the new evangelization, especially in those nations where the Gospel has been forgotten or meets with indifference as a result of widespread secularism."

-Pope Benedict XVI

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